Thursday, April 15, 2021

2023 Toyota Prius: let's hope not...


 It is time to all get on our knees and pray. Pray to our Gods that the next generation Prius doesn't look like this illustration. At all... At any cost.

To say that the Prius is not as popular as it used to be is an understatement. It went from selling over 236 000 units in 2012, to just over 43 000 last year. Still, "Prius" is one of Toyota's most recognizable names and they should really do something with it.

I think the next one should be a re-invention. Just like the 2nd generation was, going from a tiny sedan to a larger, taller hatchback style. And it should also bring something new. Something better. Something like a 100 miles EV range plug-in hybrid. 

Or maybe Toyota should actually give the name Prius to their very first EV. Japanese carmakers are in the habit of killing famous names. Like "Integra", "Legend" or "Celica". Toyota should really keep the name Prius somewhere. But it just cannot be another weird-looking ungainly hybrid hatchback.

No one cares about that anymore...


(Thanks to a reader for the pic)

11 comments:

Soul2Stinger said...

This honestly doesn’t look any worse than the current one, the front actually looks decent in this render.

FFEMT6 said...

On my knees 🙏 to the "Baby Jesus."

Dreammaker said...

I like this shape at least is more dynamic then the current Version which looks like a little bit of everything but over all simply to much . I pray there will be no more tablet like screans attached to the dashboard because i really hate this trend and Toyota design Team they seems to be worshipers of this kind of ( distortion , abomination ). When it comes to the Prius name i think They should start with the whole fleet of Prius models. First of all some futuristic Suv ( crossover in the CH-R style ) because nowedays high Riding vehicles are literally condemned to be successful 👀

Anonymous said...

I drove the current model and I think is a great car, OK power for my needs but that fugly front and rear, my God. The interior is not bad.
With those low sales you would think that maybe, just maybe Toyota higher ups would start thinking about on what is the problem. What an awful exterior design, current and future.
In the past I was considering the Prius Prime, solely on the exterior looks.

The current design I believe was designed for the Japanese market.
Excellent vehicle and reliable but really awful exterior. Toyota needs to have American designers get their hands on the exterior, at least for the American model.

Anonymous said...

The naming exception that proves the rule is Odyssey. The first one was a little MPV that did nothing in our market. Detroit would have found a new name but Honda stuck with it for their segment-busting redesign.

Quality guy said...

I think it looks fine. People that are buying a Prius will be happy.

The Beloved Gay Disciple said...

This is much better looking than the current mess on wheels. If it has any flaws from what I see, it is that it’s too long in proportion to its width.

The Beloved Gay Disciple said...

This is much better looking than the current mess on wheels. If it has any flaws from what I see, it is that it’s too long in proportion to its width.

The Beloved Gay Disciple said...

This is much better looking than the current mess on wheels. If it has any flaws from what I see, it is that it’s too long in proportion to its width.

Anonymous said...

"Japanese carmakers are in the habit of killing famous names."

Good point. Prius is a name that's been synonymous with futuristic eco-friendly transportation in the states for a generation. Toyota could definitely capitalize off of that name as we enter the next generation of "futuristic" and reinvent the Prius name as a flagship car or lineup. That it's instead becoming just another relic or at most a hybrid with maybe better gas mileage and electrification options is sad.

Name recognition is hard to achieve. They've done that with Prius and then chose to let it get lost in the shuffle of "futuristic" with overstyled and clunky redesigns. Big missed opportunity imo.

Ford (despite all its own faults) understands the value in a name. The fact that they put the Mustang name on their flagship electric vehicle shows a true understanding of the American market.

Anonymous said...

That's a gorgeous car.