2022 Subaru WRX: another illustration…

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Another car we have seen tons of spy shots of the next-generation Subaru WRX.
From what we see here, it’ll keep the tradition of not selling on its looks alone.
Another amazing small car that looks like an old fashion sedan with sporty crap added to it.
I guess that’s probably part of the appeal. The great driving ugly car. And you know what, good for them!
That means enough buyers care about how it drives more than how it looks. That alone can keep Subaru going for years.

Conversation 8 comments

  1. Amazing small car? Really? I mean the WRX/STi versions are great fun yes, but this is a sporty version of a very mediocre hatch and sedan. Nothing amazing. They should have created a brand new look just for their STi models.

  2. I really hope the wheel arches aren't going to end up looking that way. That is some serious front and rear overhang, especially in the previous spy shots. Nice wheels though.

  3. To "…brand new look…" above. You do realize that Subaru in the family of car companies is a very small car company. They will play to their strengths until that is played out and will evolve that strength. It works for them.

    Their market cap is $15.6B with sales of $30B. That's pocket lint compared to big players. One big mistake and it could be all over for them.

  4. greenhouse indicates it is movig to the toyota corolla/TNGA platform (likely for cost savings in a sedan market)

  5. It looks fine to me, people need to stop complaining about it, every time a new Subaru gets released, you all immediately say something negative about its looks. Who cares, it can keep up with a v8 and that’s all that matters.

  6. It looks fine to me, people need to stop complaining about it, every time a new Subaru gets released, you all immediately say something negative about its looks. Who cares, it can keep up with a v8 and that’s all that matters.

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