Brilliance A4 Sedan

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Brilliance is mostly known for 2 things: Producing BMW cars for the Chinese market, and for these horrific looking crash test videos we saw when they tried to sell their BS6 model in Europe.

Now they are copying the new Buick Verano and using an Audi name.

Conversation 15 comments

  1. What a piece of $hit. For the fist post to say this looks better than a Buick is absolute nonsense and completely out of nowhere. Buick looks better than Lexus and Mercedes these days. This looks better than none of those. Maybe this looks better than a 2005 Sonata. Maybe.

  2. It's interresting that the Chinese, with all the unabashed stealing of designs from the US, Europe & Japan; are so so far away from decent styling, ergonamics, quality, performance, etc. While the South Koreans have quickly gone from being as bad as the Chinese to being as good as (and im many cases better than) the Japanese, Europeans, and even the Americans. The Chinese are forever tripping over themselves; like the whole thing is run by some huge, clumsy, bloated central government that can't get out of it's own way even to save itself.

    Interresting.

  3. to March 22, 2011 5:20 AM

    1, hyundai motor started making cars over 40 something years ago, the parent company hyundai group is even older than that, something like 60 to 70 years old.

    2, hyundai started selling cars in the us 25 years ago, not 5 months ago. around that time most of the chinese were commuting on bicycles

    3, hyundai became a competitive mainstream player mostly during the last 5-10 years, around the same time the chinese companies were just barely beginning to form their own brands and started making their own passenger cars lineup

    4, the japanese took 20-30 years before they decieded to set foot in america, and another 20-30 years after that for ppl to consider their cars as being competitive. hyundai motor also took about 20 years since the inception of their company to begin selling cars in the us, and another 20 years or so to be considered competitive. therefore, there's no such thing as the koreans "quickly gone" from being horrible to good, they might have some very rapid improvement over last few years, but they are right on schedule overall. there's also no such thing as the chinese "forever tripping", by the same trend, it should take the chinese at least another 10 years or so before they start selling cars in the US, and another 20 years after that for anybody to consider their cars as competitive. so any comparison you make now is meaningless, reserve your judgment for the 2040's.

  4. This is another example that there is clearly something wrong culturally in the Chinese automotive industry. That will have to change for their vehicles to be accepted into developed markets. A crappy chinese produced DVD player or iPod is one thing. A quality vehicle is entirely another level of quality that they can't seem to achieve.

  5. March 23, 2011 1:21 AM

    Apparently I hit a nerve, sorry. Just calling them like I see them. If Hyundai started (cars) 40 years ago that means they started in the 1970's. Pretty young in the Automotive world. Toyota, Honda, Mitsubishi, Subaru all started after WWII (40's-50's) and came to America in the 50's-60's. Toyota took 60 years to try a Lexus; Hyundai took 30 to build a Genesis. As for the Brilliance; the Chinese took over an existing company–didn't start from scratch. And the quality of MG/Brilliance is worse today than it was in the 1970's even with British Unions building them in government-run factorys! I sure wouldn't hold my breath waiting for the Chinese to get better at copying–let alone to start inventing. They started with a huge jump-start and have been headed off in the wrong direction ever since! They can't even COPY an AVERAGE car! Let alone CREATE one! –Just callin' it like I see it.

  6. March 24, 2011 3:34 AM

    no need for apologies, i'm not chinese, don't own a chinese car, and have no intention/chance to own one at least for the near future, just stating some facts.

    as for MG, i'm pretty sure it's not related to Brilliance. Brilliance is part of the company that makes BMWs, while MG belongs to the group that makes GM.

    while companies like brilliance, who just started making their own car a few years ago, obviously has a long, long way to catch up, MG and MG-related cars like the Roewe 750 put out performance numbers that's just on par with most modern mainstream passengers cars in north america, that includes power, fuel economy, and yes, even crash tests.

  7. as for MG, i'm pretty sure it's not related to Brilliance.

    The remnants of the Leyland group that nobody wanted all went to China. (MG/Rover/Sterling/etc) Several of the brilliance designs look strikingly similar to the last of the Leylands. You're saying that's just coincidence?

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