Wednesday, December 30, 2009

RIICH G5




Yes, Riich, with 2 "i"s.
The new luxury brand from Chinese car maker Geely.

If does feel like a joke. The fact that they would even need a separate luxury brand to sell what looks like a very average car.
A loaded Malibu seems much more luxurious.

The 2.0 Liter with 170hp doesn't scream "Luxury" either.

Maybe if people repeat the name enough times, stare at the pseudo Bentley logo long enough, they might convince themselves...

Who knows....

7 comments:

douchbag jones said...

the reds will never get my money

Scott Coffee said...

I think this is made by Chery (from the emblem on the steering wheel) rather that Geeley

Anonymous said...

Still looks cheap.

I love how they ripped the KDM Genesis badge for the trunk.

Bart said...

This is indeed a Chery sub brand. :-)

Anonymous said...

The face looks like the Impala. It looks strange in a bad way. It's strange in deed.

Anonymous said...

In the US it will be sold under the "Pooor" brand.

Papa Ratzi said...

Indeed Riich is a sub-brand from Chery, supposed to be a luxury one. There are also other Chery sub-brands: Rely (MPV's and SUV's) and Karry (small commercial vans). In future it is also programmed a new one to be placed in an upper market level than Riich.