Sunday, April 12, 2009

GM to shrink to three?


The latest rumor is that GM would be forced to shrink itself to just 3 brands.
They claim to have offers for both Saab and Hummer. (Who would actually buy Hummer???)
Saturn is trying to save itself.
Pontiac was told to become a "niche"...Which means nothing, really. A polite word for shrinking, or disappearing...

The 3 left would be:
-Chevrolet
-Cadillac
-GMC

It does make a little bit of sense if they really separate Chevy from GMC. That would mean no more Chevy trucks.
All truck and SUV business could be handled by GMC.

What do you think????

35 comments:

Anonymous said...

No Chevy trucks? Rednecks and other loyalists would be storming GM headquarters with pitchforks and torches. That Ford/Chevy rivalry is alive and well in the truck world. It goes back generations.

Anonymous said...

KKKKKHHHHHHHAAAAAANNNNNNN!!!!!!

Anonymous said...

what would happen to buick???

Anonymous said...

then
there is also
Opel/Vauxhall which due to be sold also

and Holden & Buick donno what future they 'll face

and Daweoo which is also now a niche or just korean chevy.

M.A.

Anonymous said...

Hey Vince, What happened to Buick? Did it just slide into another dimension with Oldsmobile and GEO? Anyway, GM is way off base with their latest transitions. They need to keep smaller platforms like Saturn offers but keep sticker prices down to compete head to head with what Japan has to offer. That was why they created Saturn in the first place!

Cairns said...

You forgot Buick.

I think in the future they could become
more important. Provided that their efforts
to rejuvenize the brand pay off.

-Chevy (entry/mainstream brand)

-Buick (Entry-level Luxury)

-Cadillac (Top of the Line)

---------------------------------------

-GMC (Rebadged Chevy Trucks and crossovers
mostly for commercial customers)

-Pontiac (Niche performance brand supplied by
Holden of Australia)

Anonymous said...

That sounds about right. GM will come out of this a much better company if they can control wages to UAW workers. What's going to happen o Buick? Selling it to China maybe.

Paul said...

International divisions? I don't want Holden being owned by Chery or some crap like that.

Anonymous said...

I've been saying this for years!

Anonymous said...

i think the UAW needs to ease up on the chokehold it has on gm right now. then maybe the big three wouldn't be plummeting towards bankrupcy

Anonymous said...

GM wont get rid of Chevy trucks...Where do you get this crap?

Anonymous said...

What about Buick?

Anonymous said...

Good idea, although I think Saturn has a great line up right now. When looking they never dealt price, that may have been their downfall.

Saab is a mess, and apparently someone wants hummer!?

Ford should do the same kinda thing. Although I would have sold LR, I would have keep Jag, ditched mercury, sold off half of Volvo and bought more mazda. Oh well.

Anonymous said...

this should happen long ago

Anonymous said...

That was my prediction. Caddy for the luxury brand, GMC for its SUV, trucks division and Chevy for every man's car.

Now, GM should make sure they are not cross-breeding their vehicles. The exception would be well-known name like the Chevy Suburban (but kill the Yukon Denali).

Where do I apply to be a CEO of the new GM??

Anonymous said...

And for Buick ? Sell to SAIC ?

Anonymous said...

Pontiac's a 'niche'? what the hell for??? It has no car that anyone really want!

The G8 could be a Chevy Holden (capture its Aussie root) and the Solstice could go to Chevy. Kill the G6 (the Malibu already exists).

So 'niche' what!??

Same with Saturn ...

Anonymous said...

GM needs to regain its brand identity. It was over diluted by not putting any effort into the look alikes... not because they employed platform sharing. And by introducing Saturn, Geo, ....

I think they could make it work with the remaining: Cadillac, Chevy, Buick, GMC, Pontiac. But Saturn, Saab, and Hummer should be kicked to the curb, and they'd need to have stronger branding in the remaining ones. ie: GMC only for commercial vehicles, and Buick becoming near luxury.

The UAW has been giving concessions and should...Some of the skilled labor makes more than the engineers. I'd also like to see the GM Management get a haircut. Where I come from, you dont get rewarded handsomely for tanking your job. Its time these folks got real.

Then, GM needs to have vehicles people want. They still have issues with how their cars drive. Just press the gas... it doesnt even feel like the motor and transmission are connected, theres such a delay in power response (Malibu).

toyoda lovers said...

yaa baby, we have been planning for the day

Anonymous said...

GUESS AGAIN

Anonymous said...

"FORGET THE BAILOUT: Let Uncle Sam pickup the (Union) Pension costs and GM will take care of itself just fine." I guess this explains a lot when you consider GM is only asking for 30B when they spend $80B each and every year; after year; after year: JUST ON PENSIONS!!!

Anonymous said...

Other than trucks and traditional SUVs (which is a rapidly shrinking market), there is nothing GMC carries that couldn't be handled by Buick. Buick should be expanded to be a midmarket premium home to GM's premium FWD vehicles. Buick can carry sedans, coupes, hatchbacks, MPVs, and CUVs (I think I would rather see Buick take over the premium CUV segment if the hideous Terrain is any indication of future GMC CUV design). There's no way GMC could carry premium FWD car products. It should go and Buick should be expanded.

Anonymous said...

i think the UAW needs to ease up on the chokehold it has on gm right now. then maybe the big three wouldn't be plummeting towards bankrupcyThen how does Ford manage to be doing okay?

Anonymous said...

Chevrolet + Trucks
Cadillac

There's no need for GMC, just Chevy Trucks. Ford does not need a separate truck brand.

In fact nobody does!

Anonymous said...

Chevy and Caddy, that's it. Anything else is a waste of time. Why bother selling something else that isn't profitable? At least these two are solid brands that sell well. If GM keeps GMC around it will demonstrate that they don't understand what being a profitable company is. Rebadging is a thing of the past!!!!!!!!!!!!!!

Anonymous said...

There was talk today that there might be a 'surgical' bankruptcy and it might happen by June.

WTF! My money went into it and it is still going into bankruptcy. Should have let it gone there in the first place!!!

Now my kids' kids' kids are going to pay for this SH#T!

Unknown said...

I think the G8 would sell better if it had a Chevy badge. It is less tarnished than a Pontiac (note, I just bought a G8 GT in February). I don't think Buick should go away, but 3 years ago I would have had a different opinion. It just sells too well in China and they're finally starting to come out with acceptable stuff. The Solstice or Sky should move under the Chevy brand as well.

The Civil Exchange said...

I think they should can GMC and keep Buick but not as a luxury brand but an entry-lux brand just like Opel.

Buicks are supposed to share Opel platforms going forward anyway

Soul2Stinger said...

GMC lost it's "Truck Brand" image the moment the FWD Acadia came out.

Doesn't mean GMC isn't still pointless though.

Wet Noodle said...

imagine the Texans drivin' Cinese pickups....I love it.

Anonymous said...

GM is going to "Ugly Design" GMC out of existence...See Terrain.

Anonymous said...

UAW wages are not the problem. It is those 700,000 retirees sucking the life out of them.

Anonymous said...

UAW wages are not the problem. It is those 700,000 retirees sucking the life out of them.Then why is Ford doing okay with the same UAW?

New Chryco President said...

UAW are the problem, as Mr. Sergio Marchionne pointed out, they need to meet wages of the Japanese and German factories in North America. UAW employees build inferior cars and get paid more...what? Sergio will kick some union ass. meet what sergio says or bye bye. The Italians will show you american creampies how it's done. UAW, is a dinosaur and will be extinct soon. UAW give me a break, those losers ruined all of the worlds economy by keeping all major employers hostage for so many years. The UAW is a form of Mafia. Sergio will fix 'em up.

Anonymous said...

I think that people at GM are pretty stupid,toyota is in US since stone age and they still did not get the way to do better cars , more reliable, to compete against the Japanese ... then, they better die than steal money from US citizen tax
because that will change nothing