Fiat Argo

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The new Argo is a small Fiat model for the South American market.
It has four doors and I guess could work as an addition to the 500 in the US.

What do you think?

Should Fiat try to compete in this (small) segment over here?

Conversation 4 comments

  1. At least the 500 has a vintage appeal. This has no appeal. Given that and Fiat's low rating on JD Powers and Consumer Reports reliability ratings, I don't think this will draw any additional customers into the Fiat showrooms.

  2. It’s a nice enough looking vehicle, but the subcompact car segment is too irrelevant in the US for Fiat to risk bringing it here.

    I think FCA should simply withdraw Fiat from the US market and focus on making Dodge/Chrysler/Jeep/RAM stronger.

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