Monday, May 01, 2017

2018 VW Atlas depressing commercial.



Not sure what is going on at VW US. But someone seems to thing a sad, depressing commercial about someone who just died is the way to go to advertise their new SUV.

One of the best asset of that car (It's not the design or the interior) is the amazing 6 year warranty. And that is mentioned for about 2 seconds at the end.
Wow....

"Good price? No.   Roomy? no.
Let's do something about a dead Grandpa's last wish".

Good luck....






11 comments:

BillyM67 said...

It's better than the other commerical showing a couple constantly humping in the VW's. VW marketing are just weird.

Anonymous said...

They already succeeded since you just reposted their ad at no further cost! Welcome to tomorrow. Not to mention that ad is all about emotion, thus marketing toward women who account for a substantial portion of SUV buyers. I'm not saying it's right, but it's what works.

Harry_Wild said...

Job of a this Atlas commercial is to create interest and get potential buyers into the dealership. The sales person is task with selling the vehicle and closing the deal! Commercials cannot sell the car unless it is 20 minutes or longer in length.

Vince Burlapp said...

I understand the emotion angle..
But why not nice/fun emotions. Like memories of fun vacations when the kids were growing up etc...

These are very sad and painful emotions people try to forget, or get over.
Using "dead grandpa" to sell a car is really, really a weird way to go....

Anonymous said...

It's a grandma fools. And ya terrible

Anonymous said...

The message is "drive around sad and crying in a VW."

That's to prepare yu for life sitting in their crappy service departments waiting for their garbage to be fixed for the 20th time.

FFEMT6 said...

Touching commercial by itself, without the advertised vehicle. That said, it has no business anywhere near a car advertisement. The commercials that followed and played after this one were spot on.

Anonymous said...

most of their customers are already sad from VW lying to them about the eco unfriendly diesel pigs they were tricked into driving. Tree huggers LOL!

douchebag jones said...

these people a re asick

Anonymous said...

Big Fail, the only message I get is "Get depressed in a Volkswagen Atlas", or "If you want a depressing car, here ya' go"... No thanks, I might as well go buy a hearse.

FusioptimaSX said...

They made sure to end it with "America's best bumper-to-bumper Warranty!"

As put off by VW as I am, it simply can't be beat.