I guess Hyundai thinks one car (The redesigned Kia Costanza) is enough to represent the large sedan market.
Plus, they now have Genesis anyway, with its G80.
So why not.
This is a very nice looking car. It has a bit more curves than recent Hyundai designs. Which might be a trend. Showing us where they are going with the next Sonata?
The interior seems inspired by Toyota. I see a bit of the new Prius and HR-C in there.
Plus the version pictured above seems pretty serious. With its black and metal trim interior.