Looking good on these sketches (of course)
Interior looks a bit plain. A slight step back. Just like the new Optima compared to the previous, more original, one.
The current model seems to be a really nice car. But they have sold only 9267 units last year, while Toyota sold 67 183 Avalons. (!!!)
Chevrolet sold an even more impressive 140 280 Impalas!
And the "old" (soon to be replace) Buick LaCrosse still sold 51 468 units.
(I actually had no idea large sedans were still selling that well. )
Looks like Kia has a lot (A LOT!) of catching up to do.
It's almost weird to see them keep trying, year after year.
How about some advertising? Letting people know that car even exists.