It is built in Mexico and has been engineered with the US in mind. (Since Toyota will sell us the sedan version as a Scion)
I test drove the previous model a few years ago and really liked it. And I'm sure the new one is even better.
I guess the new CX3 Crossover has a better chance to be popular over here. Plus it probably means more profits than a $15 000 hatchback.
(Built by Mazda). With its ghastly front end design that doesn't fit AT ALL the rest of the car....