I think this is really obnoxious. And sad.
I know this is supposed to be "selling" the brand. The Cadillac name. (That has been tarnished for so many years by so many bad cars)
But it doesn't work. That name isn't worth that much anymore. Just show some cars!
The brand name isn't there yet. No matter what they think, they are not in the same level as Mercedes and BMW in people's mind. Not even Audi. (Which are now more and more just fancier VWs)
This is a horrible ad that feels desperate and out of touch.
(Cadillac has already said there will be more ads actually showing cars coming soon. What a genius adea!)
The problem is, their current designs are quite boring. They don't stand out. And when they try to, they end up looking a bit vulgar. Like they are trying too hard.
They do have really nice driving cars. They just need designs that make more of a statement.
And from what I've seen of the upcoming CT6 top of the line sedan, we might have to wait quite a while for that great Cadillac design.
To be honest, I do think the ELR looks great. But at over $75 000, it IS a joke.
This is a commercial from the late 50's.
Back when Cadillac wasn't afraid to actually show their cars.