Just like other interesting cars VW has in other countries, like the Up and Scirocco.
(The US market seems to just be an afterthought to them, really.)
This is for the Brazilian market, and just got updated. Mostly a new front end that looks like the new Golf.
Sure it is small, sure it is probably slow (With a small 1.6 Liter with 110hp), and sure it has a cheap interior.
Who cares! It's a cool small pick-up like the Subaru Baja used to be.
VW needs something cool. Anything.
It starts at around $14 000 in Brazil
I am sure there is a market for a small, sub $20 000 pick-up here in the US.
And whoever will be the 1st to offer one will just create a new market. (Or re-create one)
All we need is a little bit of good old fashion guts. From anyone....