Or about $3000 more than the "old" one.
You can add a Signature package for $4000
On top of that, you can spend another $3500 and get a Technology package.
And then, you can even splurge for a $3500 Ultimate package.
If you want the V8, you'll have to start at $51 500. (But that includes the 1st two packages as standard)
AWD is a $2500 option on all models.
It is quite a bit expensive. But not that bad when compared to the competition.
A Lexus GS starts at around $43 000.
And the base Infiniti M (now Q70) is about $46 000.
Even the smaller new Q50 isn't that much cheaper at over $35 000.
I don't really think someone looking at an Audi, Mercedes or BMW would seriously consider a Hyundai. Right or wrong...
It has been quite a popular model for Hyundai. At least compared to its competition.
They sold 32 330 of the sedan model last year. (33 973 in 2012)
While Infiniti only sold 9130 units of the M model in 2012. (and 5283 in 2013)
Even the Lexus GS sold much less. With 22 160 in 2012 and 19 742 in 2013.
So I would call the current Genesis a success for Hyundai.
And the new one should even do better.
I think they will have no problem selling these. Even with a $3000 price increase...