The Lincoln will start at about $2000 less for the AWD model. But the Lincoln is available as FWD for $34 000. Or about $4000 than the base Q5 (Which has AWD standard)
(But the column shifter is still archaic in a 2014 model)
Even the plastics are better. Higher quality.
Sure, it is a bit smaller inside, but not that much.
But a lot cheaper. And you can get the cool panorama sunroof option, which is not available in the Pathfinder.
I think this one will hurt his big brother quite a bit...