It is based on the same platform as the Hyundai Equus. But, unlike the Hyundai, it does look quite modern.
Many say it looks too much like a BMW. Which could turn out to be a good thing for Kia, since they claim the car is "a 7 series value for a 5 series price".
We'll have to see about that, as for now, the Equus is really not equal to a 7 series.
But again, many people might not care.
They only plan to sell 5000 units a year in the US.
Which seems realistic since the Equus sold almost 4000 units last year.
It will include a 290 hpV6 and a 420hp V8.
Price is expected to be between $50 000 and $70 000. Which would be under the Equus.
The Hyundai doesn't offer the V6 in the US either.
I actually saw the car briefly last year. And it does look very impressive in person. It actually reminded me more of a Maserati than a BMW in real life.
It won't compete with BMW or Mercedes since most of their buyers won't even consider anything else.
But for people looking at a large Cadillac, or lamenting the demise of the Town Car, it could be a good alternative.
They should be able to move 5000 a year without any problem.