This is a marketing disaster. While the car represents a big step in technology, to be successful, it should look and feel (as much as possible) as any other BMW.Creating a bizarre and 'futuristic' interior is precisely the wrong move. It should be a traditional BMW interior. This will guarantee the car will be thought of as nothing more than an 'experiment,' and not a real car for the real road.
I actually disagree with the previous poster. Traditional BMW (Bring Me Woman) buyers will not be interested in this vehicle. The point is for BMW to have a car that helps them meet Cafe standards and at the same time, attract a different type of buyer than they have in the past.
Call me a BMW "Fan Boy" (which I am) but I see the logic behind this design. While it doesn't necessarily appeal to me on the surface, the "greenies" require their eco-friendly cars to stand out and scream the fact that they're hybrids. This is why the Prius is such a success, as opposed to the stealthier hybrids like Fusions, etc. There's no mistaking the eco-friendliness of a Prius and there will be no mistaking the i3. Smart move, IMO.
The dash and console look like a nightmare to clean.
Ummmm... News flash. BMW buyers don't have the same tastes and expectations as Prius buyers.And the Prius doesn't sell for more than $40,000.Comparisons to the 'Look At Me' Prius aren't valid. Just because both cars feature 'Green' power does not make them comparable.
Ummmm...news flash. I don't think THIS particular BMW is aimed at typical "BMW buyers". It's aimed at Greenies who appreciate a more dynamic driving experience, a higher level of engineering & refinement, and still want the "look at me" aspect.Besides that, your statement makes no sense.
"And the Prius doesn't sell for more than $40,000."Have you priced the Prius Plug-in????? VERY comparable to the i3 and very close in price.
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