Ford will be selling Lincolns in China in 2014.
They have claimed for years that Lincoln can be an international brand. Even hinting at possible European sales for a while.
Which of course, would never work. As the name Lincoln is practically unknown over there.
Brands like Lexus and Infiniti are still having a hard time . Even Cadillac, whose name is widely recognized, is a minor player in Europe.
So why Ford thought of selling Lincolns over there is a mystery…
Now comes China. The savior of has been brands...
I guess Ford is trying to “pull a Buick” over there now.
Buick sold about 162 000 cars in the US in 2011. (Lincoln sold 77 000 cars in 2012)
But over 1 million in China in 2012 alone!
So I can see why Ford wants to sell Lincolns over there.
They could even fold the brand in the US and just sell in China and be successful!
Here in the US, it seems that Lincoln is now mostly a rental car brand.
I never see a MKS without a rental car sticker on it.
The new MKZ has been getting average reviews, and so far has sold very few units.
The upcoming "Fancy Escape" MKC seems really nice. But it will be pricey. And still mostly an Escape...
It can be done. If Lexus can do it, I am sure Lincoln can sell fancy versions of Fords.
But that name, Lincoln... Who under 65 would ever step into a Lincoln dealership? Even if they were making the best cars in the world they would still have this horrible image problem.
What do you think?
Should Lincoln give up in the US?
Can they still sell cars here while Cadillac is getting more and more popular?
Should they become a China only brand?