2011 Hyundai Equus

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The big giant Hyundai is finally here in the US. 

And it is pretty much the same as the one sold in Korea. 
It should start at around $50 000 when it goes on sale here late this year.
Power will come from a 385hp V8.
It seems very old fashion to me. It still uses too much wood and chrome to be classy. 
Luxury the old fashion way: more of everything. If it shines, use more of it.
Maybe there is a market for this kind of cars over here. The Town Car seems to be disappearing

Conversation 18 comments

  1. I'm disappointed that Hyundai pretty much copied the Lexus LS' rear seat mechanism.
    The dashboard looks almost industrial with the silver plastic center-stack, shiny plastic-like trims don't help either.

  2. Obviously you haven't sat in any upper tier luxury vehicles rently, Vince.

    Take a look at the XJ, S Class, 7 Series, etc.

  3. I don't find it "gaudy" in the least. Pretty darn understated and elegant in my opinion. After driving a Genesis V8 I can't imagine a better luxury driving experience but I bet Hyundai made it so!

  4. if you have this kind of money, you buy a real car, not a dollar store knock off. what a disaster. Will anyone with good money buy this???, I think not.

  5. This will be a fine replacement for the Lincoln Town Car. The MKR is no where near production.

  6. "Anonymous said…
    if you have this kind of money, you buy a real car, not a dollar store knock off. what a disaster. Will anyone with good money buy this???, I think not.

    April 1, 2010 3:35 PM"

    If I were in the market for a 5 Series or a A6 I would without a doubt choose the Equus. V8 power, 7 Series size at a 5 Series price.

    I am not an arrogant prick, I don't need a badge to go with my vehicle because I am secure. I couldn't care less what the person next to me thinks.

  7. I don't see the vulgarity in it. Except for the rear being a console and two recliners, which does seem like something appealing to a tyrannic dictator (but not to someone who likes to score in the backseat 🙁 ). They should consider an option for a good old fashioned bench. Cool for four execs or a double date/prom though.

  8. If wood , chrome and shiny turn you off, I would suggest staying away from Monaco motor homes and yachts over 50 feet.

  9. "I am not an arrogant prick, I don't need a badge to go with my vehicle because I am secure. I couldn't care less what the person next to me thinks."

    The reality, Hyundai shill, is that Hyundais were complete trash just three years ago. Even today, they're spotty. A three year old Hyundai is the equivalent of a ten year old Mercedes. This car is only suitable for a Korean businessman, but it is no where close to being a world class brand like the German competition. While the Hyudai badge is not quite as craptastic as a couple years ago, today the Hyundai badge is still not very impressive.

  10. "Anonymous said…

    "I am not an arrogant prick, I don't need a badge to go with my vehicle because I am secure. I couldn't care less what the person next to me thinks."

    The reality, Hyundai shill, is that Hyundais were complete trash just three years ago. Even today, they're spotty. A three year old Hyundai is the equivalent of a ten year old Mercedes. This car is only suitable for a Korean businessman, but it is no where close to being a world class brand like the German competition. While the Hyudai badge is not quite as craptastic as a couple years ago, today the Hyundai badge is still not very impressive.

    April 2, 2010 9:46 PM"

    JD Power, TrueDelta, and Consumer reports don't agree with you.

    Again, I don't care about the badge.

  11. Hyundai's marketing lately is brilliant and shrewd.. whether we enthusiasts like this or not, Hyundai has obviously studied the US market and realizes that the majority of the currently available "traditional" luxury vehicles will be disappearing by the time the Equus arrives. I'm guessing Hyundai is counting on wooing Cadillac DTS, Lincoln Town Car and old-school Jaguar XJ buyers that wouldn't be caught dead in the stubby XTS, awkward MKS or rounded new XJ!

  12. YOU SAY;"This car is only suitable for a Korean businessman…"

    Well, I'm an American businessman with a lot of expensive toys. Does this mean I don't get to have one? Because I'm used to getting pretty much whatever I what whenever I want it — and I want one of these Hyundais.

  13. LOL!
    My condolences to you for being able to afford a $50,000 dollar, 385 hp luxury car! What's next, steak instead of hamburger?

    Hyundai isn't trying to sell a lot of these. It's just to show what they can do for the most part.

    I think anyone dismissing Hyundai's efforts is really undermining their own best interest. The better Hyundai does, the harder other car makers have to work in keeping customers happy.
    Don't get angry at Hyundai for making a nice car at a good price. Get angry at the companies who aren't even trying.

  14. The better Hyundai does, the harder other car makers have to work in keeping customers happy.
    Don't get angry at Hyundai for making a nice car at a good price. Get angry at the companies who aren't even trying.

    Like Caddy or Infiniti…or more to the point, Lincoln 🙁 No decent F-segment car from any of them.

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